An Organization Which Values Cultural Diversity and Is Willing to Utilize

question 44

Multiple Choice

An organization which values cultural diversity and is willing to utilize and encourage diversity is an organization that would be referred to as

• A)monolithic.
• B)multicultural.
• C)minority enhanced.
• D)multinational.
• E)maintenanced.

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Definitions:

Target Market

A specific group of consumers identified as the intended recipients of a marketing campaign or product line.

Components

The individual parts or elements that make up a larger system or product.

Market Penetration Strategy

A growth strategy where a business focuses on selling existing products within existing markets to gain a higher market share.

Joint Venture

A business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task.