A Multifaceted Process Focusing on Creating Two-Way Exchanges with Customers

question 67

Multiple Choice

A multifaceted process focusing on creating two-way exchanges with customers to foster intimate knowledge of their needs,wants and buying patterns is called

• A)customer relationship management.
• B)total quality management.
• C)human resources management.
• D)customer exchange.
• E)customer intimacy.

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Definitions:

Substitute Check Procedure

A legal process that allows banks to use digital images of checks for clearing and settlement instead of the original paper checks.

Fraudulently Alters

The illegal modification or change of a document, item, or product with the intention to deceive for personal gain.

Embezzles

Illegal taking of funds or assets by a person to whom they were entrusted.

Bank's Warranties

Assurances provided by a bank concerning the validity and authenticity of a financial instrument or transaction.