Scenario C

question 22

Multiple Choice

Scenario C. Four entrepreneurs are discussing the potential for success or failure of their ventures. A few of them realize that they did not understand the risk involved in their undertaking. They describe their start-ups in the following manner:
1. Raymond: "I had very little money invested but I was the first on the market with my product."
2. Lotina: "My firm had a very substantial amount of money invested in my venture because I had a completely new and unique product that was expensive to create."
3. Sharida: "I had almost nothing invested in my business which produced a product with many similar competitors already on the market."
4. Kevin: "I have spent an incredible amount of money getting my business going in an industry with many well-established competitors."

-According to the Entrepreneurial Strategy Matrix,Lotina most likely runs

• A)a business with high start-up costs.
• B)a completely novel services business.
• C)an intrapreneurial team for a product with high R&D costs.
• D)a small shop manufacturing simple and unique handmade products.
• E)a non-profit.

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Definitions:

American Anthropology

A branch of anthropology focused on the cultural, social, and biological aspects of human beings, emphasizing fieldwork and cross-cultural studies in the Americas.

Franz Boas

A foundational figure in anthropology known for his work on cultural relativism and for challenging scientific racism.

Racial Superiority

The belief that a particular race possesses qualities or abilities that make it superior to other races.

Blumenbach

Johann Friedrich Blumenbach was an 18th-century German physician, naturalist, physiologist, and anthropologist, noted for his influential work in the field of craniometry and racial classification theories.