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Scenario C. Four entrepreneurs are discussing the potential for success or failure of their ventures. A few of them realize that they did not understand the risk involved in their undertaking. They describe their start-ups in the following manner:
1. Raymond: "I had very little money invested but I was the first on the market with my product."
2. Lotina: "My firm had a very substantial amount of money invested in my venture because I had a completely new and unique product that was expensive to create."
3. Sharida: "I had almost nothing invested in my business which produced a product with many similar competitors already on the market."
4. Kevin: "I have spent an incredible amount of money getting my business going in an industry with many well-established competitors."
-According to the Entrepreneurial Strategy Matrix,Kevin most likely runs
Intercompany Sale
Transactions of goods, services, or assets between divisions, subsidiaries, or companies controlled by the same parent company.
Mark-Up
The percentage added to the cost price of goods to cover overhead and profit, determining the selling price.
Impairment Loss
A decrease in an asset's recoverable amount below its carrying amount, leading to a reduction in its value on the financial statements.
Effective Tax Rate
The percentage of their income that individuals or corporations pay in taxes, taking into account all deductions and credits.
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