Laura Is Interested in Running a Business and Wants to Open

question 86

Multiple Choice

Laura is interested in running a business and wants to open the same type of store her sister has in another town,a Massage Bliss,a popular new chain.Laura wants to become a(n)

• A)business incubator.
• B)innovator.
• C)franchisor.
• D)franchisee.
• E)intrapreneur.

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Definitions:

Supply Chain

The entire system of producing and delivering a product or service, from the initial sourcing of materials to the final delivery to consumers.

Logistics Management

Logistics management is the part of supply chain management that plans, implements, and controls the efficient, effective forward, and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption to meet customers' requirements.

Channel Captain

A dominant firm that controls or leads the behavior of other members in a distribution channel, influencing standards, cooperation, and focus.

Direct Channel

A marketing path that involves no intermediaries between the producer and the consumer, allowing for direct business transactions.