Scenario A

question 17

Multiple Choice

Scenario A. Suppose you are a consultant for three companies with international operations. Each of them has selected a different global strategy. Alpha Company uses their established skills in producing widgets which they will sell in foreign markets. Beta Company produces locally-targeted wines for which they have built specialized plants in each local region. Gamma Company has a single worldwide corporate headquarters from which they centrally manage the entire company's operations. Finally, Delta company is located in Wazomia where wages are quite low, and produces large pieces of widgets that are fairly easy to manufacture, requiring little employee skill level. These pieces are then sent to its locations abroad to be finished by a more skilled workforce taking into account the customs and benefits desired by each of those particular populations.
-Which global strategy is Alpha Company using?

• A)global
• B)international
• C)transnational
• D)multinational
• E)domestic

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Definitions:

Toothpaste

A paste or gel used with a toothbrush to clean and maintain the aesthetics and health of teeth.

New York City

A major city in the United States known for its significant cultural, financial, and media impact both nationally and internationally.

Likert Scale

A psychometric scale commonly involved in research that employs questionnaires, designed to measure attitudes by asking respondents to rate items on a level of agreement.

Wendy's Survey

A feedback tool used by Wendy's to collect customer opinions on their dining experience, often used to improve service and food quality.