Scenario A

question 40

Multiple Choice

Scenario A. Suppose you are a consultant for three companies with international operations. Each of them has selected a different global strategy. Alpha Company uses their established skills in producing widgets which they will sell in foreign markets. Beta Company produces locally-targeted wines for which they have built specialized plants in each local region. Gamma Company has a single worldwide corporate headquarters from which they centrally manage the entire company's operations. Finally, Delta company is located in Wazomia where wages are quite low, and produces large pieces of widgets that are fairly easy to manufacture, requiring little employee skill level. These pieces are then sent to its locations abroad to be finished by a more skilled workforce taking into account the customs and benefits desired by each of those particular populations.
-Which global strategy is Beta Company using?

• A)global
• B)international
• C)transnational
• D)multinational
• E)domestic

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Definitions:

Buying Behaviors

Patterns or habits displayed by consumers when making purchasing decisions, influenced by various personal and external factors.

Family

A social unit consisting of parents and their children, often living together and considered as a group.

Purchasing Agreement

A legal document that outlines the terms and conditions under which goods or services are sold from a seller to a buyer.

Delivery Schedule

A timetable for the delivery of goods or services to customers, outlining expected dates and times for receiving the product.