When Large Grocery Stores Build Bakeries in Which All of the House-Brand

question 106

Multiple Choice

When large grocery stores build bakeries in which all of the house-brand bread and rolls are baked and are then sold in the stores,which type of corporate strategy is being employed?

• A)Concentration
• B)Conglomerate diversification
• C)Vertical integration
• D)Concentric diversification
• E)Horizontal integration

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