Management Should Determine What the Specific Responsibilities of Personal Selling

question 36

Multiple Choice

Management should determine what the specific responsibilities of personal selling will be and what role it will assume relative to the other promotional mix elements.Which of the following questions could best guide the management in determining the roles?

• A)How many salespeople do the competitors have?
• B)What is the total sale amount of the industry to which the company belongs?
• C)How many people work in each department of the organization?
• D)How is the company performing in the market and what is the market capitalization of the company?
• E)What specific information must be exchanged between the firm and potential customers?

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Definitions:

Moral Behavior

Actions that are consistent with principles of right and wrong conduct, often guided by societal norms and personal ethics.

Tendency To Actualize

The inherent drive or motivation within individuals to realize their own capabilities and achieve their potential.

Innate

Inborn or natural traits, abilities, or qualities not influenced by external factors or learned through experience.

Dormant

A state of inactivity or rest, where something is temporarily not active or in use but has the potential to become active again.