Many Organizations Analyze Their Databases to Study Purchase Behavior and Frequency

question 54

Multiple Choice

Many organizations analyze their databases to study purchase behavior and frequency and duration of customer interactions.Which of the following is likely to be the reason for this study?

• A)Evaluation of the organization's brand value
• B)Estimation of the industry's market potential
• C)Assessment of customer satisfaction
• D)Estimation of the need to differentiate.
• E)Estimation of profitability at the individual account level

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Definitions:

Grams

Grams are a unit of mass in the metric system, used to measure small weights of substances or objects, equivalent to one thousandth of a kilogram.

Decision Variables

Variables that represent choices available to a decision-maker in optimization problems.

Objective

A specific, measurable goal or target that an individual, team, or organization aims to achieve within a set timeframe.

Constraints

Limitations or restrictions that define the parameters within which a system or process must operate.