Which of the Following Qualitative Measures Is Used to Evaluate

question 66

Multiple Choice

Which of the following qualitative measures is used to evaluate selling skills of the sales force?

• A)Customer knowledge
• B)Personal characteristics
• C)Marketing intelligence
• D)Customer relations
• E)Follow-ups

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Definitions:

Invisible Hand

A term used by Adam Smith to describe the self-regulating nature of the marketplace, where individual self-interest can lead to beneficial social outcomes.

Buddhists

Followers of Buddhism, a spiritual tradition that focuses on personal spiritual development and the attainment of a deep insight into the true nature of life.

David Hume

A Scottish Enlightenment philosopher, historian, economist, and essayist known for his empirical approach to philosophical questions and skepticism about religion.

Individual Self

The distinct, separate, and unique identity of a person, encompassing their thoughts, actions, and perceptions.