Of All the Promotional Program Elements,only Personal Selling Provides the Opportunity

question 68

Multiple Choice

Of all the promotional program elements,only personal selling provides the opportunity for:

• A)increased awareness.
• B)the communication of detailed information.
• C)direct feedback.
• D)maintaining customer loyalty.
• E)low-cost operations.

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Definitions:

Equity Theory

A theory that posits individuals are motivated by a desire for fairness in their interactions, measuring fairness through the balance of inputs and outcomes compared to others.

Speed Dating

A matchmaking process where people meet potential partners for a brief time period, typically a few minutes, to see if there is mutual interest.

Well-Educated

Describes someone who has acquired extensive knowledge or learning through formal education or personal studies.

Attractive

Having qualities or features that arouse interest, desire, or pleasure in others.