Personal Selling Often Results in Conflicts Between Sales Force and Management.Which

question 85

Multiple Choice

Personal selling often results in conflicts between sales force and management.Which of the following is the major reason for these conflicts?

• A)The conversion ratio of personal selling could be extremely low.
• B)Sales force and marketing may not be working as a team.
• C)Most organizations do not distinguish sales and marketing departments.
• D)Sales people do not deliver personalized messages to customers.
• E)Sales is a line function in organizations whereas marketing is a staff function.

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Definitions:

Perfect Competition

A market structure characterized by many sellers and buyers, homogeneous products, and the absence of barriers to entry or exit.

Excess Capacity

A situation in which a firm produces less than the maximum output due to lack of demand or strategic choice, leading to underutilized resources.

Average Total Cost

The total cost of production (fixed plus variable costs) divided by the number of units produced, representing the cost per unit.

Monopolistically Competitive

A market structure where many firms sell products that are similar but not identical, allowing for competition based on quality, price, and brand.