Studies Conducted to Examine the Combination of Advertising and Personal

question 3

Multiple Choice

Studies conducted to examine the combination of advertising and personal selling efforts have shown:

• A)Combining advertising and personal selling for complex products will reduce effectiveness.
• B)Sales reps from heavily advertised companies are poorly received compared to salespeople from non-advertised companies.
• C)Advertising is not useful for complex products and industrial products.
• D)Advertising to be unnecessary when the objective is to create awareness for a new product.
• E)Companies can improve reach,reduce costs,and improve the probability of a sale by combining advertising and personal selling.

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Definitions:

Loanable Funds

The money available for borrowing, which is determined by the savings rate, income levels, and policies affecting interest rates.

Interest Rates

The cost of borrowing money, expressed as a percentage, which lenders charge borrowers for using their money for a period of time.

Price Ceiling

A government-imposed limit on how high a price is charged for a product, meant to protect consumers from conditions that could make commodities prohibitively expensive.

Shortage

A market condition where the demand for a product exceeds its supply at a particular price.