Identify a Situation Where Personal Selling Is More Likely to Be

question 99

Multiple Choice

Identify a situation where personal selling is more likely to be used than the other methods of sales communication.

• A)Routine information has to be provided to customers.
• B)The profitability is dependent on the scale and cost-effectiveness of operation.
• C)Product is less expensive and simple.
• D)The salesperson has to stimulate a trial to make the prospect buy.
• E)The organization wants to create product awareness.

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Definitions:

Statute of Frauds

A legal principle requiring certain types of contracts to be in writing in order to be enforceable.

Contracts

Legally binding agreements between two or more parties that establish obligations which are enforceable by law.

Intended Beneficiary

An intended beneficiary is a person or entity that a contract explicitly states will benefit from its execution or terms.

Incidental Beneficiary

A third party who benefits from a contract between two other parties, although the benefit was not the reason the contract was formed and does not have rights to enforce the contract terms.