Which of the Following Statements Can Be Used to Refute

question 30

Multiple Choice

Which of the following statements can be used to refute the argument that advertising reduces the number of choices available to consumers?

• A)Advertising can be used to create and maintain brand loyalty for dominant brands.
• B)Dominant brands can afford to spend more on advertising due to economies of scale.
• C)Heavily advertised brands can dominate the market in certain product categories.
• D)Advertising can be used to inform consumers of new brands and offer them as an alternative to existing brands.
• E)Advertising helps firms insulate themselves from heavy competition.

---

Definitions:

Weekend Selling

The practice or strategy of promoting, selling, or conducting sales primarily on weekends.

Liability

Refers to the state of being legally responsible for something, typically a debt or obligation.

Weekend Business Activity

Commercial or professional transactions conducted during Saturday and Sunday.