A Lapse in Ethical Standards or Judgment in Advertising and Promotion

question 71

Multiple Choice

A lapse in ethical standards or judgment in advertising and promotion can be more damaging to a company than the lapses in other disciplines.Identify the most logical reason for this.

• A)These actions are highly visible and hence it could attract more attention.
• B)These actions are monitored by special action committees and the reactions could be severe.
• C)The customers are more aware of the ethical standards in advertising compared to other disciplines.
• D)Government does not regulate the flow of information in the other disciplines.
• E)In most cases,the advertisements and promotions are managed by third parties.

---

Definitions:

Disinhibition

The reduction of restraint or inhibition, leading to the expression of behaviors normally kept under control.

Anonymity

The condition of being anonymous; lacking identifiable characteristics.

Prestige

The respect, admiration, or distinction accorded to an individual or organization based on perceived successes or qualities.

Hostile Behaviors

Actions or attitudes that are aggressive, antagonistic, or intended to harm or show opposition.