Advertisers Continue to Use Sexual Appeals to Advertise Products Such

question 35

Multiple Choice

Advertisers continue to use sexual appeals to advertise products such as beer,cigarettes and cosmetics despite increased criticism from all corners.Which of the following is the most important reason for this?

• A)It can help break through the advertising clutter and draw attention to their brands.
• B)Sexual appeal has a strong association with these kinds of products.
• C)These types of appeals are very acceptable to most people including women.
• D)Sexual appeals are popularized by movies and TV shows and has become a necessity.
• E)It offers a strong positioning strategy which could result in strong brand recognition and brand association.

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Definitions:

Corrective Steps

This term refers to actions taken to fix problems, address failures, or correct mistakes in a process, plan, or operation.

Exact Opposite

Something that is completely different in every way from something else.

Reactor

An organization or individual that primarily responds to external conditions rather than actively influencing or adapting to changes.

Objective Setting

The process of defining specific, measurable goals that a company or individual aims to achieve within a time frame.