A Recent Trend in Advertising Is ____,In Which Marketers Use

question 23

Multiple Choice

A recent trend in advertising is ____,in which marketers use nudity,sexual suggestiveness,or other startling images to get consumers' attention.

• A)surrogate advertising
• B)open advertising
• C)shock advertising
• D)covert advertising
• E)celebrity advertising

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Definitions:

Discounted Payback Rule

A capital budgeting technique that calculates the time required to recoup the cost of an investment, taking into account the time value of money.

Net Present Value

A technique used in finance to determine the value of a series of future cash flows discounted back to their value in today's dollars.

Time Value

The principle that money in hand today is valued higher than the equivalent amount at a future date, owing to its ability to earn more over time.

Cash Flows

The total amount of money being transferred into and out of a business, particularly affecting its liquidity.