Which of the Following Is a Defense Argument Used by the Proponents

question 52

Multiple Choice

Which of the following is a defense argument used by the proponents of advertising against the charge that advertising makes people buy things they do not really need?

• A)Customers can be benefitted by the economies of scale which occurs due to advertising.
• B)Such criticisms assign too much power to advertising than it actually has.
• C)Materialism is an important value in an individualistic society.
• D)Advertising provides information on basic needs to customers rather than persuading them.
• E)Most advertisements do not have emotional appeals to persuade customers.

Comprehend the concept and examples of customer co-creation in marketing.

Identify effective source types for different products and consumer attitudes.

Understand the role of credibility, attractiveness, and risk in persuasion.

Describe the components and significance of the traditional communication model.

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Definitions:

Medication Dosage

The regulated administration of prescribed amounts of a drug or medicine.

Control Group

A collection of participants in a study or experiment who do not undergo any intervention by the researchers, serving as a control to compare with the outcomes of those receiving the treatment.

Dosage Variations

Differences in the amount or concentration of a medicinal substance prescribed or administered.

Double-Blind Experiment

A study design where both the participants and the researchers are unaware of which individuals receive the treatment or the placebo, eliminating bias.