Critics of the FTC's Ad Substantiation Program Argue That

question 50

Multiple Choice

Critics of the FTC's ad substantiation program argue that:

• A)ad substantiation has been proven unnecessary as long as the advertising industry is self-regulating.
• B)ad substantiation is not needed because most advertisements make very legitimate claims.
• C)ad substantiation will result in advertisers resorting to puffery to avoid the need for claim verification.
• D)the burden of proof for advertising claims lies with the consumer.
• E)the burden of proof for advertising claims lies with the Federal Trade Commission.

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Definitions:

Moral Rights

The rights of creators and authors to protect their work and its use, specifically the rights of attribution and integrity.

Anton Piller Order

A court order that allows the plaintiff to enter the defendant's premises to obtain evidence without prior warning.

Interlocutory Injunction

A temporary court order made to prevent an action being taken until a final decision is made by the court.

Industrial Design Act

is a law that protects the visual design of objects that are not purely utilitarian.