Critics of the FTC's Ad Substantiation Program Argue That

question 50

Multiple Choice

Critics of the FTC's ad substantiation program argue that:

• A)ad substantiation has been proven unnecessary as long as the advertising industry is self-regulating.
• B)ad substantiation is not needed because most advertisements make very legitimate claims.
• C)ad substantiation will result in advertisers resorting to puffery to avoid the need for claim verification.
• D)the burden of proof for advertising claims lies with the consumer.
• E)the burden of proof for advertising claims lies with the Federal Trade Commission.

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Definitions:

Ego Suppression

The deliberate or unconscious effort to control or diminish the influence of the ego, often to reduce conflict or promote psychological growth.

Sweat-Gland Activity

The physiological function of producing and secreting sweat through the skin's glands, often in response to heat or stress.

Perceptual Defense

The process of failing to perceive stimuli that an individual might find disturbing or threatening.

Object Relations Theory

A psychoanalytic theory focusing on relationships and the attachments formed between individuals, especially between a child and significant others.