The FTC Program That Requires an Advertiser Who Is Found

question 41

Multiple Choice

The FTC program that requires an advertiser who is found guilty of false or misleading advertising claims to run ads to rectify the situation is known as:

• A)the fairness doctrine.
• B)ad substantiation.
• C)affirmative disclosure.
• D)corrective advertising.
• E)puffery.

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Definitions:

Prototypes

A cognitive reference point representing the typical example of a category or class, often used in making judgments about how well something fits into a category.

Heuristics

Cognitive shortcuts or rules of thumb that simplify decision making, often at the cost of accuracy or thoroughness.

Anagrams

A game or puzzle in which players create new words by changing the order of letters in the original word.

Infinite Creativity

The concept that creative potential and imagination have no limits or boundaries.