The UB Group Named Its Airline Business Kingfisher,after Its Popular

question 70

Multiple Choice

The UB Group named its airline business Kingfisher,after its popular beer brand of the same name.This is one of the most successful examples of ____.The extension of the Kingfisher brand to the airline gave a great push to the original category,beer,which cannot be advertised in many parts of the world.

• A)ethnocentrism
• B)subliminal perception
• C)aerial advertising
• D)surrogate advertising
• E)puffery