When Campbell's Introduced Its Condensed Soup in Great Britain It

question 28

Multiple Choice

When Campbell's introduced its condensed soup in Great Britain it made no changes to the product as we know it in the U.S.The British,however,thought the soup was expensive and in very small cans-they were unaware of the need to add water.When this campaign was developed,Campbell's undoubtedly did not use:

• A)a centralized approach to its advertising.
• B)local agency for each national market.
• C)a public relations agency.
• D)creative boutiques.
• E)a hierarchical approach to its advertising.

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Definitions:

Supervisor Salaries

The compensation paid to employees who oversee and manage other workers or operations within a company.

Maintenance

The work done to keep machinery, equipment, or a structure in a condition of efficiency or safety through routine checks, repairs, and cleaning.

Cash Budget

A financial plan that estimates cash inflows and outflows over a specific period, often used by businesses to manage liquidity.

Fixed Assets

Long-term tangible pieces of property or equipment a business uses in its operations to generate income, not intended for sale within the business cycle.