When Companies Follow a ____,The Creative Team Must Determine What

question 29

Multiple Choice

When companies follow a ____,the creative team must determine what type of selling idea,ad appeal,and execution style will work in each market.

• A)global marketing strategy
• B)sales promotion tactic
• C)global public relations strategy
• D)localized advertising strategy
• E)centralized marketing strategy

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Definitions:

Ekman

Refers to Paul Ekman, a psychologist known for his research on nonverbal behavior and the universality of facial expressions in conveying emotions.

Guilt

A negative emotional state associated with anxiety, tension, and agitation.

Vague Sense

An indistinct or unclear perception or understanding of something, often leaving one uncertain.

Secondary Emotion

Emotions that are a blend of primary emotions and include feelings such as guilt, shame, embarrassment, and pride.