The Vehicle Option Source Effect Refers to The

question 10

Multiple Choice

The vehicle option source effect refers to the:

• A)different reach and frequency provided by different media vehicles.
• B)the fact that people perceive ads differently depending on their context.
• C)responses that come from using a flighting,pulsing,or continuity strategy.
• D)opportunity costs of the various media vehicles that are not chosen.
• E)battle between budget constraints and creative options.

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Definitions:

Kwashiorkor

A form of protein–energy malnutrition in which the body may break down its own reserves of protein, resulting in enlargement of the stomach, swollen feet, and other symptoms.

PEM

Protein-Energy Malnutrition, a nutritional deficiency disorder caused by a lack of dietary protein and energy.

Malnourished

Suffering from malnutrition due to not getting enough food or not getting the right sort of food.

Formula

A mathematical relationship or rule expressed in symbols.