One of the Flaws Associated with the Consumer Jury Method

question 33

Multiple Choice

One of the flaws associated with the consumer jury method of pretesting an ad is:

• A)high costs.
• B)the potential for ad erosion.
• C)the potential for the halo effect.
• D)the groupthink phenomenon.
• E)lack of control by researchers.

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Definitions:

Unnecessary

Something not needed or deemed superfluous in a given context or situation.

Wanton Pain

The infliction of severe discomfort or pain on someone intentionally and without regard for their well-being.

Suffering

The experience of physical, emotional, or psychological pain and distress, often as a result of adverse circumstances or conditions.

Massachusetts

A state in the northeastern United States, known for its significant historical, academic, and technological influence.