Posttesting Is Designed To

question 39

Multiple Choice

Posttesting is designed to:

• A)act as a benchmark for when to begin the situation analysis.
• B)check the impact of positioning statements.
• C)determine if the campaign accomplished the objectives sought.
• D)determine what psychological factors will influence ad perception.
• E)avoid problems associated with selective perception.

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Definitions:

Conduct Over Time

Refers to the patterns or manners of behavior that an individual or organization demonstrates consistently over a period.

Core Values

Fundamental beliefs or guiding principles that dictate behavior and action within an organization.

Cultural Ethos

The characteristic spirit, moral values, and customs of a community or society.

Moral and Ethical Codes

Principles and standards of behavior that guide individuals and organizations in making decisions that are considered right and good.