An Example of _____ Would Be a Test of Two

question 68

Multiple Choice

An example of _____ would be a test of two different ads for Morton's salt.One ad contained ideas extending the use of salt beyond the kitchen,and the other described salt as "The Spice of Life." Both ads were run in alternative copies of the March 2003 issue of Better Homes & Gardens.

• A)bipolar communications tests
• B)split-run tests
• C)dual copy tests
• D)Flesch tests
• E)tests of alpha activity

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Definitions:

Mousterian Toolmakers

Prehistoric peoples associated with the Middle Paleolithic period, known for their stone tool technology used by Neanderthals and early modern humans.

Scraper

A tool used for scraping surfaces, typically to remove residue, clean, or make the surface smoother, found in both household and industrial contexts.

Upper Paleolithic

The Upper Paleolithic is the third and last subdivision of the Paleolithic or Old Stone Age, characterized by the development of diverse and sophisticated tools, art, and cultural advances.

Pebble Tools

Primitive stone tools made by chipping small flakes from pebbles to create a sharp edge, used by early humans for cutting and scraping; typical of the Paleolithic era.