[Solved] Which of the following is a method for measuring the effectiveness of public relations activities? A)Number of customer complaints B)Public opinion and surveys C)Sales D)Computer simulations E)Trend analyses Cleavage: A property of minerals that allows them to break along smooth, flat surfaces, determined by the mineral's crystal structure. Columnar Joints: Natural formations resulting from the cooling and cracking of volcanic rock into nearly hexagonal columns. Finely Crystalline: Describes a rock texture that consists of small, closely-packed crystals not easily visible to the naked eye. Calcite: A common mineral form of calcium carbonate, critical in the formation of limestone and marble, and involved in many geological processes.