The Attempt to Measure the Effectiveness of PR Activities Is

question 68

Multiple Choice

The attempt to measure the effectiveness of PR activities is often difficult to achieve.Which of the following measures would be most useful in this effort?

• A)Tying PR activities directly to sales
• B)Timing the amount of time a sponsored logo appears on television
• C)Conducting studies to determine the relationship between corporate advertising and stock prices
• D)Computer simulations
• E)Measuring effectiveness of the sales promotional tools instead

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Definitions:

Neck Muscle

Refers to the muscles located in the neck area, involved in movement and support of the head.

Procerus

A small muscle located between the eyebrows that allows for the expression of frowning.

Muscular Condition

Refers to any disorder or disease that affects the body's muscles, impacting strength, performance, and movement.

Site

The location on or in the human body; the anatomical part.