Which of the Following Statements Describes an Advantage Derived from the Use

question 54

Multiple Choice

Which of the following statements describes an advantage derived from the use of marketing public relations (MPR) ?

• A)The effectiveness of MPR can be easily measured.
• B)It is easy to tie slogans in with MPR activities.
• C)MPR breaks through the clutter.
• D)The use of MPR guarantees a specific media time and place.
• E)It helps in increasing control over media.

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Definitions:

Electronic Data Interchange (EDI)

The electronic transfer of business information using a standardized format, allowing different systems to communicate directly with each other.

Process Cycle Time

measures the total time taken to complete a business process from start to finish, indicating process efficiency.

Large Amounts

Refers to significantly higher quantities or volumes of items, resources, or data, often requiring special management or consideration.

Blanket Purchase Orders

Agreements that allow buyers to negotiate with suppliers for multiple deliveries over a period of time, rather than individual orders.