When the Financial Times Published an Article About the Mills

question 79

Multiple Choice

When the Financial Times published an article about The Mills Corporation building,a multi-leisure complex in Madrid,Spain,the company supplied the written information.The author of the articles needed to write knowledgeably about a complex that will offer a blend of entertainment,retailing,lodging and offices.In fact,this information was made available to several different European and U.S.newspapers.Which public relations tool was employed?

• A)Community involvement
• B)Integrated public relations activities (IPRA)
• C)Exclusives
• D)Marketing public relations (MPR)
• E)Press release

---

Definitions:

Normative Social Influence

The influence of other people that leads us to conform in order to be liked and accepted by them.

Social Approval

The positive recognition, acceptance, or endorsement by others in a social context.

Clarify Reality

The process of making situations, expectations, or concepts more understandable and clear, often used in counseling or educational settings.

Normative Social Influence

The influence to conform with the positive expectations of others, often to gain approval or avoid social sanctions, unrelated to actual beliefs or facts.