Examlex
Because public relations communications are typically perceived as ____,they are not subject to the problems with clutter that are common to other forms of promotional communication.
Catharsis Hypothesis
The idea that expressing or releasing strong emotions leads to relief or emotional cleansing.
Social Exchange Theory
A theory that explains social change and stability as a process of negotiated exchanges between parties, predicting human relationships based on perceived costs and benefits.
Equity Theory
A theory that focuses on the fairness of outcomes that individuals receive in an organization, which influences their motivation and satisfaction.
Mere Exposure Effect
The tendency to prefer stimuli that we've been repeatedly exposed to, regardless of the stimuli's inherent qualities.
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