ACE Guaranty RE Changed Its Name to Ace Guaranty Corp

question 62

Multiple Choice

ACE Guaranty RE changed its name to Ace Guaranty Corp to better reflect the scope of its products.Headline "Sometimes a name change can make a big difference." The ad showed photographs of stars who had changed their names and made no mention of what services the corporation offers.This ad is an example of:

• A)corporate advertising.
• B)advocacy advertising.
• C)an advertorial.
• D)lobbying.
• E)continuity advertising.

---

Definitions:

Liabilities

Financial obligations or debts that a company or individual owes to others, which need to be settled over time.

Effectively Control

Effectively control in financial terms refers to the power to direct the financial and operational policies of an entity so as to gain benefits from its activities, often achieved through ownership, contracts, or other means.

Minimum Total Price

The lowest possible aggregate amount that can be charged or paid for a particular set of goods or services.

Pre-Merger Value

The valuation of a company before it enters into a merger or acquisition, often used to assess the financial impact of the merger.