Which of the Following Is an Example of Trade-Oriented Sales

question 73

Multiple Choice

Which of the following is an example of trade-oriented sales promotion activity?

• A)Samples
• B)Coupons
• C)Refunds/rebates
• D)Trade shows
• E)Bonus packs

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Definitions:

Producer Surplus

The difference between what producers are willing to accept for a good or service versus what they actually receive.

Consumer Surplus

The gap between the amount consumers are prepared to spend on a product or service and the actual price they pay for it.

Consumer Surplus

The difference between what consumers are willing to pay for a good or service and what they actually pay.

Consumer Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service and the total amount they actually pay.