How Has the View of Sales Promotions Changed During the Past

question 116

Multiple Choice

How has the view of sales promotions changed during the past decades?

• A)Sales promotions are now considered an essential part of an organization's branding strategies.
• B)Sales promotion tactics are now developed before the strategy is determined.
• C)Sales promotions are now believed to be an ineffective tool for creating brand image.
• D)Creatives have become more sophisticated,and this sophistication has led to a decline in their dependence on sales promotion.
• E)There is no difference between how marketers used to treat sales promotions and how they treat them now.

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Definitions:

Asian Americans

A diverse group of Americans of Asian descent, encompassing various ethnicities and cultures, often grouped together for social or demographic studies.

Underrepresented

Referring to groups or demographics that are not adequately represented in a particular context or area.

Positive Image

A favorable impression or perception of a person, organization, or concept by the public or a specific group.

African Americans

Refers to citizens or residents of the United States who have total or significant partial ancestry from any of the black racial groups of Africa.