Which of the Following Serves as a Reason for the Increase

question 89

Multiple Choice

Which of the following serves as a reason for the increase in sales promotion?

• A)Power shift in market place from manufactures to retailers
• B)Increasing brand loyalty of the customers
• C)Need for long-term increase in sales
• D)Decreased promotional sensitivity
• E)Decreased competition

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Definitions:

Workload

The amount of work assigned to or expected from a person within a given time period.

Opportunity

A set of circumstances that makes it possible to do something or achieve a particular goal.

Personal-selling Process

A direct marketing strategy involving face-to-face interactions between a seller and a customer to achieve sales.

Personal-selling Process

A sequence of steps taken by sales representatives, including prospecting, approaching, presenting, handling objections, closing, and follow-up, to persuade potential customers to buy a product or service.