One Reason for Consumer's Increased Sensitivity to Sales Promotion Is

question 8

Multiple Choice

One reason for consumer's increased sensitivity to sales promotion is:

• A)decrease in competition.
• B)increased brand loyalty.
• C)the increased amount of power in the hands of the manufacturers.
• D)that they save money.
• E)the decline in consumer choice.

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Definitions:

Happiness

A state of well-being and contentment characterized by emotions ranging from contentment to intense joy.

James-Lange Theory

A theory of emotion that proposes emotions result from the awareness of physiological responses to stimuli.

Vent Anger

The act of expressing or releasing feelings of anger in a manner that can be constructive or destructive.

Hostility

An antagonistic attitude or feeling of enmity towards others, often manifesting in aggressive behavior.