In Case of Search Engine Advertising,advertisers Pay Only When a Consumer

question 31

True/False

In case of search engine advertising,advertisers pay only when a consumer clicks on their ad or link from a search engine page.

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Definitions:

Interest

Interest is the cost paid for borrowing money, typically expressed as a percentage of the amount borrowed over a certain period of time.

Adjusting Entry

A journal entry made in the accounting records at the end of an accounting period to allocate income and expenditure to the appropriate period.

Direct Write-Off Method

An accounting practice where uncollectible accounts receivable are directly written off against revenue at the time they are deemed to be uncollectible.

Allowance Method

An accounting technique that estimates and reduces accounts receivable to reflect only amounts expected to be collected.