Which of the Following Is a Valid Objective for a Marketer

question 97

Multiple Choice

Which of the following is a valid objective for a marketer who is employing the Internet as a communications vehicle?

• A)To create a sustainable competitive advantage
• B)To implement a diversification strategy
• C)To create a strong brand
• D)To prevent a price war
• E)To create a target market

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Definitions:

Herzberg's Theory

A motivation theory, also known as the Two-Factor Theory, that identifies motivating factors which can increase job satisfaction and hygiene factors that, if missing, can cause job dissatisfaction.

Recognition

The act of acknowledging and valuing the contributions and achievements of individuals or groups.

Career Growth

The process of advancing one's career, often through higher job positions, increased responsibilities, further education, or skill development, leading to personal and professional satisfaction.

Need For Power

A manifest need that concerns the desire to influence others, change people or events, and make a difference in life.