The Term _____ Is Commonly Associated with Web Applications That

question 14

Multiple Choice

The term _____ is commonly associated with Web applications that facilitate interactive information sharing,interoperability,user-centered design,and collaboration on the World Wide Web.

• A)Web 1.0
• B)Web 2.0
• C)paid search
• D)rich media
• E)E-commerce

---

Definitions:

Geoclustering

The practice of grouping consumers or data based on geographical locations and demographics to target marketing efforts more effectively.

Nielsen's PRIZM

A market segmentation research tool that classifies the American population into distinct lifestyle segments to help marketers identify and target their customers and prospects.

Mass Marketing

A marketing strategy that targets a broad, undifferentiated audience with the aim of reaching as many people as possible.

Single Marketing Program

A unified strategy designed to promote a particular product or service without segmenting efforts or resources.