_____ Is the Process of Improving the Volume of Traffic

question 34

Multiple Choice

_____ is the process of improving the volume of traffic driven to one's site by a search engine through unpaid (organic) results as opposed to paid inclusions.

• A)Search engine optimization
• B)Linking
• C)Rich media marketing
• D)Behavioral targeting
• E)Contextual targeting

---

Definitions:

Profit Maximization

The process or strategy a firm uses to achieve the highest possible profit from its operations.

Wage

The monetary compensation paid by employers to employees in exchange for their labor, typically calculated on an hourly, daily, or piece work basis.

Labor

The human effort, both physical and mental, employed in the production of goods and services.

Value of Marginal Product

The increment in revenue a firm realizes from employing one additional unit of input, holding all other factors constant.