The Print Ad of 'Fedex' Read 'Call 1-800-FEDEX (Toll Free)to

question 64

Multiple Choice

The print ad of 'Fedex' read 'Call 1-800-FEDEX (toll free) to send gifts this Christmas to your loved ones anywhere in the world'.This print ad uses direct marketing combined with which of the following promotional media?

• A)Advertising
• B)Sales promotion
• C)Publicity
• D)Public relations
• E)Personal selling

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Definitions:

Improvement Index

A metric or measure used to gauge the level of performance enhancement or progress in a given area or system over a period.

Minimization Problem

A type of optimization problem focused on finding the lowest value of a function within a given set of constraints.

Reallocation

The process of relocating resources or assets from one place, project, or use to another to improve efficiency or outcomes.

Northwest Corner Allocation

The Northwest Corner Allocation is a method used in operations research for finding an initial feasible solution to a transportation problem by starting at the northwest corner of a cost matrix and allocating supplies to demands stepwise.