Direct Marketers Make Use of Database in Order To

question 30

Multiple Choice

Direct marketers make use of database in order to:

• A)create informercials.
• B)segment and target their markets.
• C)position their product or service.
• D)develop their promotional mix.
• E)select the direct marketing strategies to be employed.

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Definitions:

West Africa

A region of Africa that includes countries along the Atlantic coast and some inland areas, known for its diverse cultures, histories, and economies.

Sierra Leone

A country on the southwest coast of West Africa, known for its rich history and natural resources but also for its challenges including civil war and health crises.

Ebola Cases

Instances of individuals diagnosed with Ebola virus disease, a severe and often deadly illness.

Standardized Mortality Rate

A mortality rate adjusted for certain factors such as age to allow comparisons between different populations or over time.