One of the Main Concerns Relating to Database Marketing Is

question 48

Multiple Choice

One of the main concerns relating to database marketing is:

• A)its similarity with customer relationship management.
• B)the invasion of privacy.
• C)the high actual cost per thousand.
• D)lack of selectivity.
• E)waste coverage.

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Definitions:

Foreign Operations

Business activities and transactions conducted in countries other than the company's home country.

Parent Company

A corporation that owns enough voting stock in another firm to control management and operations by influencing or electing its board of directors.

Forward Trade

A tailor-made agreement for buying or selling an asset at a future moment, based on a price established in the present, and not conforming to standard regulations.

Currencies

Systems of money in general use in particular countries or regions, facilitating trade and economic activities.