Direct Marketing

question 9

Multiple Choice

Direct marketing:

• A)is not a useful tool for a company that is using an integrated marketing communications plan.
• B)seeks the same objectives as advertising,sales promotion,and personal selling strategies in an IMC plan.
• C)is one of the slowest growing forms of promotion in terms of dollar expenditures.
• D)can generate immediate behavioral response.
• E)cannot be combined with other forms of promotional media.

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Definitions:

Natural Monopolies

Industries where a single firm can supply a good or service to an entire market at a lower cost than would be possible if there were multiple firms.

Economies of Scale

Cost advantages that enterprises obtain due to their scale of operation, typically characterized by a reduction in costs per unit.

High Capital

Refers to a significant amount of financial assets or resources held by individuals, firms, or governments, enabling large investments in projects or ventures.

ATC Curve

The Average Total Cost (ATC) curve in economics represents the total cost per unit of output, calculated by dividing the total cost by the quantity of output produced.