Which of the Following Statements Is True About Direct Marketing

question 95

Multiple Choice

Which of the following statements is true about direct marketing?

• A)Direct marketing is suitable only for consumer-to-consumer advertising.
• B)Direct response media includes interactive TV and print media.
• C)Direct marketing is not popular among industrial marketers.
• D)Direct marketing as a promotional media is suitable only for small retailers.
• E)Rapid increase in dual income families in America has led to a reduction in the use of direct marketing as a promotional media.

---

Definitions:

Negative Reinforcement

A behavioral principle where the removal of an unfavorable event following a response increases the likelihood of that response being repeated in the future.

Positive Reinforcement

A technique in behavior modification that involves the addition of a rewarding stimulus following a desirable behavior, aiming to increase the likelihood of the behavior's occurrence.

Punishment

The imposition of a penalty as retribution for an offense, or the action of disciplining someone to correct or deter undesirable behavior.

Temporary Effect

A short-term result or consequence that fades over time without long-lasting implications.