When the University of Miami Has Volunteers Call Its Alumni

question 91

Multiple Choice

When the University of Miami has volunteers call its alumni and ask them to make contributions to pay for the remodeling of the administration building,it is an example of the combining of direct marketing with:

• A)a trade promotion.
• B)public relations.
• C)advertising.
• D)personal selling.
• E)consumer promotion.

---

Definitions:

Cost-plus Pricing

A pricing strategy where the selling price is determined by adding a specific markup to a product's unit cost.

Product Differentiation

The process of distinguishing a product or service from others to make it more attractive to a particular target market.

Inelastic Demand

A situation in which the demand for a product or service is relatively unaffected by changes in price.

Car Repair Shop

An establishment where automobiles are repaired by auto mechanics, offering services from routine maintenance to more extensive repairs.